Thursday, September 6, 2007
If you want to be among the handful of businesses that are really successful, you need a 'marketing mindset'.
Following these nine principles will change the way you think about your business and your attitude toward promoting it to others.
1. Vision and purpose: With the marketing mindset, you are 'strategic', so you have a clear 'vision' for where your business is going and you can easily identify opportunities that help get you there. 'Opportunists' change direction every time they see a new idea. You need a vision that's written, specific and has a series of milestones to monitor progress.
2. Focus: You stand a better chance of success by choosing a targeted niche than in a larger, broad field. A good niche is small enough to dominate and large enough to be highly profitable. It means being able to identify exactly who your customers are and what they have in common.
3. 'Reason why': Prospective customers need to know why they should choose you over your competition. You need to know the reasons and be able to express them in one or two sentences. This is your positioning and can break through the clutter in the most saturated market. You don't just want to exist in your niche; your positioning makes you the company of choice!
4. Marketing plan: A marketing plan should cover everything you do to promote your business. It needs to be written and measurable, using the most appropriate marketing tools. But it should also be simple - two pages are probably enough.
5. Profitable customer relationships: It's easier and cheaper to sell to existing customers than to find new ones. So put at least as much effort into keeping in touch with existing customers as attracting new ones. Show clients that you are looking after their interests by building up trust through regular, helpful contact.
6. Partnership: Successful businesses cooperate with others for mutual benefit. These might even be businesses that other people would see as competitors. Businesses which might make good partners are those which your customers see before or after seeing you.
7. Persuasion and influence: The skill of persuasive communication is crucial to business success. Everybody is different and you must tailor your marketing accordingly. To communicate convincingly, you need to focus on one clear message, and then structure your support message properly. If you want people to follow your advice, position yourself as an expert by speaking and writing articles. And set your prices high so that people recognize that as your value.
8. Productivity: The degree to which you get best use of your time determines your success. Work out the real value to you of an hour then ask: "Can I pay someone else significantly less to do this?" Make full use of automation and outsourcing to use your time more effectively.
9. Action: Failing to take action is one of the biggest roadblocks to business success. Avoid procrastination - putting off tasks you need to do - and perfectionism - waiting until something is 100% right.
To improve your rating for these principles, set a goal for the improvements you need. Develop a plan and take action on it right away. As you change your mindset, you'll quickly see your business results, your daily schedule and your lifestyle being transformed as well.
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Robert Greenshields is a marketing success coach who helps entrepreneurs and independent professionals develop the success mindset and marketing strategies for a better lifestyle. Sign up for his 7 secrets of earning more and working less at MindPower Marketing
HS-655 Bluetooth Headset by Blackberry
With the RIM Blackberry HS-655 Bluetooth Headset, you get comfort, freedom and mobility in style. This smart little thing is designed from the same cutting-edge technology that transmitted the first words from the moon that is Plantronics. This lightweight, attractive looking headset makes it easier for you to multi-task. This saves you time and energy, allowing you to do more, earn more.
The RIM Blackberry HS-655 Bluetooth Headset is compatible with any Bluetooth? enabled phone. Designed by Plantronics, known as one of the leading wireless communication in offices, it promises clear communication secured by 128-bit encryption. This intelligent device boasts of its Digital Signal Processing technology that significantly filters background noise and maximizes sound quality. So even in noisy environments ? like in the bar after office hours, in the subway or during a soccer match, you can be confident that your voice gets through clear and crisp.
The RIM Blackberry HS-655 Bluetooth Headset is not only smart, but it's quite the looker too. Its smooth contours and overall sleek look includes an unobtrusive earpiece and a stylish carrying pocket that easily clips to your shirt or jacket pocket or slip on your carrying case (which comes free when you buy the headset). You just clip it on and everything is suddenly a lot more convenient. This headset features soft-gel ear buds for added comfort, plus it is available in three sizes so you get a personalized fit. The headset stays securely in your ear with the wire piece.
With its total weight of 0.3 oz, it is obviously easy to carry around, and when you get a phone call, the pocket case vibrates to alert you. You answer calls, last number redialing, adjust the volume, and control mute options with the headset. Did I mention that you can also make voice activated dialing with the headset? Making phone calls on the go has never been easier with the seamless HS-655 by Blackberry. You just hold down the main button and say the name or the number after the beep and viola! That's the comfort the RIM Blackberry HS-655 Bluetooth Headset offers ? you never thought life could get any easier, did you?
As for freedom and mobility? You are assured of clear, uninterrupted communication even when you are 33 feet away from you device. This definitely puts multitasking to another level. You can make critical business calls or important personal calls wherever you are and whatever you are doing.
This product is powered by a lightweight Lithium Ion battery and is rechargeable with any Blackberry Travel Charger, Blackberry Power Station or any USB Cable or Automotive Charger. Blackberry HS-655 by Plantronics is packed with features and still is a light traveler.
The RIM Blackberry HS-655 Bluetooth Headset is a top of the line headset product that spells reliability and style. You can be confident that the RIM Blackberry HS-655 Bluetooth Headset will not fail you in the most crucial moments. This smart device is definitely a good buy that will astonish you with its clever features. It is unmatched in the functionality department and envied in the looks department.
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Choosing a Barstool
You are considering of launching a pub or a bistro and you already have a concept design in mind. Bistro tables and chairs are not a trouble. They are already solved. But you are also considering of placing a high table at the corner and one more at one corner yet you cannot decide on the kind of barstool you're going to make use of that could suit the bistro tables. There are a lot of them actually, yet the final say is yours.
If you buy a wooden bistro table, then it is safe to say that wooden bar stools will complement perfectly. Yet we may like to break the monotony of the idea by mixing a touch of metal. Chrome barstools will give a tasteful contrast to the rich hue of wooden furniture. They usually come in upholstered seats, so make sure you choose the exact hue of the leather or leatherette cover. Another benefit of utilizing chrome stools in a bar where risks of beverage spills is normal is its anti-rust characteristics, making it not merely fashionable but durable as well.
If choosing bar stools, fashion as well as comfort must go hand in hand. Wood stools can be stylish, but they definitely are inconvenient to use for long time. Also, they're getting a bit passe, so they are not essentially above our list. Gas lift bar stools allow us to adjust the height of the seat according to what is most comfortable for us, so we may want to check them. Swivel bar stools with armrests or seatbacks could be convenient, yet they could also be so heavy. They eat up a substantial floor area, which isn't ideal if we are looking forward to busy seasons. Making do with adjustable swivel seats with footrests but without the backs as well as arms and are excellently padded will be the excellent preference.
When you like to settle for a cozy mood, you could use kitchen counter stools. Kitchen stools usually don't have arm as well as backrests, but you might like to use the padded ones for additional convenience. Just be sure it goes with the rest of the decorations. But you also have to consider versatility when selecting your seats. You must anticipate future modifications in fixture so you wouldn't have to be spending for another set of furniture when you want another concept after a year or two.
Whether you want retro bar stools for that original bistro feel or contemporary barstools for contrast or perhaps to entice the younger people, bear in mind that ease should be first in mind. Your stools' model might be easy on the eye, yet if they wouldn't allow your customers to lounge conveniently in them, then you do not need them. Prior to acquiring one, try using them yourself. It's like placing your foot in their shoe, only you are sitting your butt on their seat.
Get your own bistro tables and chairs now. SimplyBarStools.co.uk offers you first dibs on the best tables and bar stools in UK , from bistro sets to bar stools with contemporary designs.
